Posts filed under ‘funny’ Virals

I was in Cannes, but I somehow missed this submission.

Pretty funny and ballsy (no pun intended!) how try to communicate the product benefit. How effective this is remains to be seen. It’s a little disconnected.

Check it out.

Thanks Phillip!


July 4, 2008 at 5:09 pm Leave a comment

Citroen is unmistakably German

Citroen is out with a new spot for the UK market. UK car shoppers first consider German cars, then others. Based on this insight, Citroen goes all the way and uses every German cliché about Germany and Germans. It is a bold move for a french brand.

Also refreshingly absent are description of product benefits cluttering the experience. Rather, the whole spot is used to communicate the “unmistakeably German” message with a sense of German humor. The campaign is also supported by a German-Test Website, which, unforunately mistakes Mozart for being not German.

Kudos to Citroen for having the brand balls to move away from boring and uninspired product advertising to category-shifting, unconventional communications!

Thanks, Philip!

February 27, 2008 at 11:57 am 6 comments

A trend report of the funny kind

One of the funnier sites I have come across recently (thanks, Marco!) is a pre-web2.0 blog site by a guy who calls himself Maddox. I can’t believe I didn’t find this earlier, because the site is basically a collection of rants about all sorts of cultural and consumeristic phenomena. Reading the text aloud, I get a slight feeling it could be comedian Lewis Black doing a one of his famously irate and arcimonious skits.

For instance, the latest post is entitled “Fashion tips for women from a guy who knows dick about fashion” which made me laugh fairly hard, because at the end, you feel like vindicating the whole story as is.

Check it out and enjoy.

February 20, 2008 at 5:50 pm Leave a comment

Rory Sutherland on “stripping out agency overhead”

Looks like Rory had some of that cidre himself. 😉

Thanks, Maurice!

February 18, 2008 at 8:02 pm Leave a comment

A statistic I have been waiting for a long time for

Thanks, Gerald.

February 7, 2008 at 1:50 pm Leave a comment

Gay insurance

This is definitely not PC by any standards, but too funny not to share.

Thanks, Imke!

February 1, 2008 at 5:57 pm Leave a comment

Anyone still convinced Silver Surfers don’t create content?

January 18, 2008 at 12:35 am Leave a comment

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