Freeware.de Virals

I was in Cannes, but I somehow missed this submission.

Pretty funny and ballsy (no pun intended!) how try to communicate the product benefit. How effective this is remains to be seen. It’s a little disconnected.

Check it out.

Thanks Phillip!

Citroen is unmistakably German

Citroen is out with a new spot for the UK market. UK car shoppers first consider German cars, then others. Based on this insight, Citroen goes all the way and uses every German cliché about Germany and Germans. It is a bold move for a french brand.

Also refreshingly absent are description of product benefits cluttering the experience. Rather, the whole spot is used to communicate the “unmistakeably German” message with a sense of German humor. The campaign is also supported by a German-Test Website, which, unforunately mistakes Mozart for being not German.

Kudos to Citroen for having the brand balls to move away from boring and uninspired product advertising to category-shifting, unconventional communications!

Thanks, Philip!

A trend report of the funny kind

One of the funnier sites I have come across recently (thanks, Marco!) is a pre-web2.0 blog site by a guy who calls himself Maddox. I can’t believe I didn’t find this earlier, because the site is basically a collection of rants about all sorts of cultural and consumeristic phenomena. Reading the text aloud, I get a slight feeling it could be comedian Lewis Black doing a one of his famously irate and arcimonious skits.

For instance, the latest post is entitled “Fashion tips for women from a guy who knows dick about fashion” which made me laugh fairly hard, because at the end, you feel like vindicating the whole story as is.

Check it out and enjoy.

 http://maddox.xmission.com/

Rory Sutherland on “stripping out agency overhead”

Looks like Rory had some of that cidre himself. 😉

Thanks, Maurice!

A statistic I have been waiting for a long time for

Thanks, Gerald.

Gay insurance

This is definitely not PC by any standards, but too funny not to share.

Thanks, Imke!

Anyone still convinced Silver Surfers don’t create content?

How to art direct a cow

If you have a dairy client (like we do), this might come in handy:

 http://swissmiss.typepad.com/weblog/2008/01/how-does-one-ar.html

via swissmiss

Haa-haa, your medium is dying

Elf Yourself

Here’s a viral effort by OfficeMax. You can upload your photo and call a 1800 number to add your voice. All of that gets “elfed” and sent on to your buddies. Pretty simple, but fun and with a high probability people wanna make their own elf.

http://www.elfyourself.com/?id=1556070520