Posts tagged ‘viral’

Honey, it’s our song…

Finally a real song for all us digital natives and immigrants.. It even has a refrain. Enjoy!

via Toad Stool

September 19, 2008 at 12:28 pm 1 comment

Viral of the week: The women

In the viral, an actor play a gay guy who tells his clueless girlfriend that he was hired by a viral marketing firm to date her because she is a “social connector” in order to create buzz for the film “The women”. It’s pretty funny, especially to people in the ad/marketing world, as it takes target audience insight to the extreme and pokes fun at the obsession to “make viral work for you” in a funny way.

September 16, 2008 at 10:09 am 1 comment

Nils waits for the new IKEA catalogue – 24h a day LIVE

This idea seems to be a big one – having experience with the make IKEA without communicating it. The swedish company launched 3 days ago a viral plattform showing Nils waiting for the IKEA catalogue – live, in color & with sound. Likely, there’s no better experience to see people NOT having any IKEA furniture at home.

For me it’s the first viral idea which is really interactive and authentic. You can call, mail and send letters to Nils – Entertainment for all voyeuers & Big Brother fanatics.

http://www.warte-bis-september.de/

August 23, 2008 at 11:33 am 1 comment

Taste the rainbow

Gerald just sent me this viral spot from Skittles I had never seen before.

It’s delightfully weird and has spawned a lot of other user generated versions, that are, well even stranger or outright impossible. Check it out.

August 12, 2008 at 2:50 pm 2 comments

Telekom rips off Paul Pott phenomenon

A few months ago, the inspiring and truly touching video of Paul Pott, an unassuming, mobile phone salesman singing Nesundorma on “Britain’s Got Talent” made the rounds and touched millions (over 27 Million page views to date). It’s the prototypical story of an uncool underdog finding his true calling, and becoming a hero for millions he inspired, by overcoming his insecurities and self-consciousness, and furthermore, overcoming the obvious prejudices of those who never thought he could pull it off, making them aware of their hypocrisy. It’s a great human moment, propagating the belief that anything is possible when you believe in yourself.

Now, the German Telekom usurped this spot to peddle their phones. The spot tries to do a good job of not being tacky by showing credible human reactions to Paul Pott’s singing (I myself got goosebumps and some tears, too), and it does have a nice end thought: “Life presents us with unique moments. It’s great that we can share them”. 

So, one could see the spot as a true human brand act, because a) Paul is seeing money for this b) more people hear his story: those who do not regularly go on youtube.

So in that sense, the brand’s act is to help Paul inspire more people. However, it still left me with stale taste seeing the brand’s products in a phenomenon that the brand nothing to do with. It feels dirty when brands take acts of others and use them to peddle their stuff. It’s definitely better to create your own, especially when it can be said that there are some things in life that are beautiful and bigger the way they are, without companies meddling with it. Apart from that, there is an obvious disconnect between “sharing your experiences” to Paul’s “doing what he was born to do.” It’s clumsy and artifical. They could have helped the phenomenon without butchering it into an ad.

See the original here:
http://www.youtube.com/watch?v=1k08yxu57NA

July 24, 2008 at 2:08 pm Leave a comment

Adidas Shirt Swap

A cute guerilla idea by Adidas, staged in Holland. People are asked to swap their shirts as footballers do. Iniatiated by the guerilla crew, outside people suddenly join in, while the whole thing is devoid of advertising.

July 9, 2008 at 12:21 pm Leave a comment

Kill the Gun

We’ve been doing some fair amount of Pro Bono Work recently for Amnesty International (including some Guerilla, see here) and Weisser Ring when I came across this thing from CHOICE FM, a UK radio station on the bockscar blog. This thing has quite a pulse stopping moment at the end.

March 31, 2008 at 2:00 pm Leave a comment


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