About

Cultural Fuel and TechCheck is a blog and newsletter site published by Leo Burnett Germany and Arc Worldwide

Cultural Fuel is an important cornerstone of Leo Burnett’s HumanKind philosophy. HumanKind puts people at the beginning of creating ideas that truly move people. When creating ideas, we don’t start with the brand, its category, a product, or a marketing toolkit. We start with people and their actually observed behavior.

Cultural Fuel describes the background and pulse of local and global trends and insights that influence people and that we feel we need to account for in order to create more than just ads: human brand acts that have the ability to enable and ultimately transform human behavior.

In this blog, we post work, cases and insights that we believe are a testament to Cultural Fuel that can inspire Act Creation.

This blog is made possible by the contributors listed on the left.

Chief Editors:
Cultural Fuel: Alexander Wipf (Head of Planning)
TechCheck: Jay Denhart (VP CRM and 1to1 Marketing)

Responsible Editorial Producer:
Kornelia Hofmann (Information Manager)

For any suggestions, issues please contact kornelia.hofmann@leoburnett.de

Legal Disclaimer:
The postings contain the opinion of the blog authors, and do not necessarily reflect the opinion of Leo Burnett or Arc Worldwide. Leo Burnett and Arc Worldwide are not liable for the content of blog postings published on this website.
Leo Burnett and Arc Worldwide have no liability for and cannot be held accountable for the content of other websites linked from this website or embedded within this website.
The content contains the opinion of the blog authors, and do not necessarily reflect the opinion of Leo Burnett Frankfurt.
Publication of comments as well as date and duration of publication of comments is subject to the sole discretion of Leo Burnett and Arc Worldwide. The comments contain the opinion of the respective authors and do not necessarily reflect the opinion of Leo Burnett or Arc Worldwide. Leo Burnett and Arc Worldwide have no liability for and cannot be held accountable for comments made by third parties.

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