Posts filed under ‘viral’

Freeware.de Virals

I was in Cannes, but I somehow missed this submission.

Pretty funny and ballsy (no pun intended!) how try to communicate the product benefit. How effective this is remains to be seen. It’s a little disconnected.

Check it out.

Thanks Phillip!

July 4, 2008 at 5:09 pm Leave a comment

Breaking up Web2.0-style

It’s time for web oddities: Ever have pesky relationship issues, such as a cheating wife? Just sell her on Ebay. Oh, if you’re interested, she’s is pick-up only. I think she got the point. Click image to enlarge.

thanks Sabine

May 19, 2008 at 11:51 am Leave a comment

Kill the Gun

We’ve been doing some fair amount of Pro Bono Work recently for Amnesty International (including some Guerilla, see here) and Weisser Ring when I came across this thing from CHOICE FM, a UK radio station on the bockscar blog. This thing has quite a pulse stopping moment at the end.

March 31, 2008 at 2:00 pm Leave a comment

Citroen is unmistakably German

Citroen is out with a new spot for the UK market. UK car shoppers first consider German cars, then others. Based on this insight, Citroen goes all the way and uses every German cliché about Germany and Germans. It is a bold move for a french brand.

Also refreshingly absent are description of product benefits cluttering the experience. Rather, the whole spot is used to communicate the “unmistakeably German” message with a sense of German humor. The campaign is also supported by a German-Test Website, which, unforunately mistakes Mozart for being not German.

Kudos to Citroen for having the brand balls to move away from boring and uninspired product advertising to category-shifting, unconventional communications!

Thanks, Philip!

February 27, 2008 at 11:57 am 6 comments

Gay insurance

This is definitely not PC by any standards, but too funny not to share.

Thanks, Imke!

February 1, 2008 at 5:57 pm Leave a comment

Anyone still convinced Silver Surfers don’t create content?

January 18, 2008 at 12:35 am Leave a comment

Haa-haa, your medium is dying

January 9, 2008 at 6:30 pm Leave a comment

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