Posts filed under ‘Ideas’

Most useful feature, ever: GMail Undo Send E-mail

How often did you regret sending that e-mail that you wrote to someone in a fit of rage, or where you accidentally cc’d someone that shouldn’t see what you really think about them? It has happened to all of us.

Well, you now have 5 seconds to undo your possibly career-killing e-mails when you use Gmail.

After enabling the feature, Undo Send works much like Gmail’s other “undo” features. When you send an email, you get a message confirming it has been sent, along with a link to “Undo.” This message lasts for 5 seconds, at which point you lose the opportunity to take it back.
While that might not be much time, it’s probably enough to pull back emails where you forget an attachment, forget to cc someone, or catch an obvious typo. As for emails you later wish you hadn’t sent because of the content, Gmail still can’t help you there.

Via Mashable


March 20, 2009 at 3:05 pm 1 comment

Earth Hour: Switch off your lights for earth

To raise awareness, in 2007, our Leo Burnett colleagues in Sydney came up with Earth Hour, getting local government, the press and the residents and businesses of Sydney to switch off the lights for 1 hour. Because great ideas are worth repeating, 2009 will hopefully see another earth hour. By now, the concept has been exported to a whole bunch of other cities, and we hope that it catches on in Europe too.

Sign up now.

March 19, 2009 at 11:09 am 1 comment

Benjamin Button and Viagra

Just found this beautiful spot by Z Mexico, which is a great example of how cinematic ideas can inspire ad campaigns. Highly reminiscent of Benjamin Button, the Viagra couple becomes younger, instread of older. A simple communication idea, beautifully executed.

Thanks to Florian for the link!

March 2, 2009 at 4:13 pm 1 comment

Ego-branding benchmarks: Will strip for Penthouse if 100K people join my facebook group

Today, I was one of the last 10,000 people to be invited to join a group on facebook which has a sole topic: the lady who started the group will take off her clothes for Penthouse if she gets more than 100,000 followers.

It’s a pretty straightforward strategy of the “Lonelygirl” variety:  use combination of social media plus male insight (in this case: i don’t care if I am being used to make someone else famous, as long as she takes her clothes off). That’s the oldest value propositions in the book. Still, it’s a pretty cheap and effective way to raise awareness for your career as a model, or actually to raise awareness for Penthouse (or whoever is behind it).


February 19, 2009 at 12:45 pm 4 comments

Homelessness Crisis in the UK by Radiohead and Leo Burnett UK

February 18, 2009 at 5:39 pm 3 comments

Using Wii remotes to do, like, awesome stuff

I’ve been watching Johnny Lee for a while on youtube. Now this stuff might be inspiring only to the techy readers of this blog, but I certainly dig it quite a lot because it gives you a source for an number of new ideas of what you can do technology.

Johnny shares practical and prototypical ideas and uses of standard Consumer Electronic equipment, for free for everyone to innovate with. Here are three examples of him using the Nintendo Wii remote to do new things.

Johnny, you rock!

February 13, 2009 at 7:52 pm Leave a comment

Classical Music in the digital space: Symphony Orchestras on YouTube

Someone had a great idea. Take the most famous Orchestras in the world and have a worldwide competition of musicians on YouTube, where people vote for the musicians who should play a finale at Carnegie Hall.


February 11, 2009 at 9:06 pm 1 comment

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