Product Site Worst Practice: Geberit

Someone just asked me: “Hey, you wanna blog about a really bad user experience?” and I said: “Not really.” But after I saw this, I couldn’t help it, because missed brand engagement opportunities make me mad.

This is a Microsite for Geberit, makers of Bathroom applicances. They are trying to introduce the Japanese way of, you know, cleaning up after you are done with your business. Any creative would have had a field day with this briefing. Instead, what this brand ended up with is a stale, boring, marketing-speechy, product website that is neither engaging nor credible. No pun intended, but this looks too watered down to make this something people would want to send on to others.

Compare this to the Philips Shave Everywhere campaign. Personal grooming for men: also not an easy topic for brands to dare make engaging. Brand managers at Philips could have argued that the concept for the site http://www.shaveeverywhere.com/ was way too racy or impromper. They didn’t, and they won lots of awards, and more importantly: the site became viral. Geberit missed the chance to make this a fun, engaging experience. And don’t come to me with: oh yeah, but the target audience is older and more conservative. Conservative people are folders or crumplers, too. That’s an insight for you, right there. What a shame.

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March 23, 2009 at 5:47 pm Leave a comment

Get Wireframing from Grace Smith

A must-see for all experience planners:

http://www.gracesmith.co.uk/get-wireframing-the-all-in-one-guide/

March 22, 2009 at 10:32 pm 1 comment

Most useful feature, ever: GMail Undo Send E-mail

How often did you regret sending that e-mail that you wrote to someone in a fit of rage, or where you accidentally cc’d someone that shouldn’t see what you really think about them? It has happened to all of us.

Well, you now have 5 seconds to undo your possibly career-killing e-mails when you use Gmail.

After enabling the feature, Undo Send works much like Gmail’s other “undo” features. When you send an email, you get a message confirming it has been sent, along with a link to “Undo.” This message lasts for 5 seconds, at which point you lose the opportunity to take it back.
While that might not be much time, it’s probably enough to pull back emails where you forget an attachment, forget to cc someone, or catch an obvious typo. As for emails you later wish you hadn’t sent because of the content, Gmail still can’t help you there.

Via Mashable

March 20, 2009 at 3:05 pm 1 comment

Earth Hour: Switch off your lights for earth

To raise awareness, in 2007, our Leo Burnett colleagues in Sydney came up with Earth Hour, getting local government, the press and the residents and businesses of Sydney to switch off the lights for 1 hour. Because great ideas are worth repeating, 2009 will hopefully see another earth hour. By now, the concept has been exported to a whole bunch of other cities, and we hope that it catches on in Europe too.

Sign up now.

March 19, 2009 at 11:09 am 1 comment

Download February Cultural Fuel Newsletter

It’s late, but still juicy:+

Download February Cultural Fuel Newsletter

March 17, 2009 at 7:31 pm 1 comment

Twitter research says: friends are more important than followers

An analysis by Taly Weiss (of Trendspotting) on Twitter user behavior examines the social saturation and the saturation of content, as well as the Reciprocity of exchanges between users. For anyone who is looking into using Twitter, this might be an interesting read.

Here are the main take-aways:

1. Twitter users have a very small number of friends compared to the number of followers and followees they declare. This implies the existence of two different networks: a very dense one made up of followers and followees, and a sparser and simpler network of actual friends. The latter proves to be a more influential network in driving Twitter usage since users with many actual friends tend to post more updates than users with few actual friends. On the other hand, users with many followers or followees post updates more infrequently than those with few followers or followees.

2. A link between any two people does not necessarily imply an interaction between them. In the case of Twitter, most of the links declared within Twitter were meaningless from an interaction point of view.

March 6, 2009 at 3:31 pm 3 comments

Benjamin Button and Viagra

Just found this beautiful spot by Z Mexico, which is a great example of how cinematic ideas can inspire ad campaigns. Highly reminiscent of Benjamin Button, the Viagra couple becomes younger, instread of older. A simple communication idea, beautifully executed.

Thanks to Florian for the link!

March 2, 2009 at 4:13 pm 1 comment

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