Posts tagged ‘Trends’

Twittergarchy (The rule of those who twitter)

In the times of the oh-so-empowered “Prosumer” user-generated outcries over companies, brands and their sometimes inane advertising has been the domain of blogs, forums and review sites. Now, first reports come in that the chatty monosyllabic twitter crowd has also made some forays into user-generated consumer advocacy, or, shall we say, advertising-related hate tweets. Case in point: Motrin’s mom-alogue video.

Is this a case of trendspotting gone wrong? Yeah, the baby wearing thing is a trend and forums are agog with mothers discussing it. However, trying to usurp that trend is apparently another story.

I personally think the whole thing is a stretch conceptually, but regardless of that, I can see how some moms, especially those who are supposed to be relevant as an audience, might take offense, or at least, write it off as insipid marketing hu-ha. How convenient that you don’t even need a blog anymore to rant, but instead, you can micro-blog the bejesus out of brands: it’s even faster feedback that brands have to deal with now. Result for Motrin: the twitter outrage made it into the TOP 5 of google search results when you search for Motrin.

It’s time brands developed a fall-back plan for failed ad ideas that are getting ripped apart by the blogosphere, and recently, the micro-blogosphere, or, actually, have something relevant to say instead of straddling this or the other trend, just because for lack of better ideas.


November 17, 2008 at 7:25 pm 1 comment

Nastiness Trending

When we started using Google Trends to glean some trend insights, it was all business at first. Then, it became a tool look at some trends no one likes to talk about. We started entering stuff like “Porn” or even worse “child porn” or anything nasty. Hence, I coigned the term “Nastiness Trending”. It’s quite a sublime thing, from which to derive a weird, negative pleasure. The pleasure part comes from knowing which countries have the nastiest google users, and being lucky if your country isn’t in the Top 10.

Obviously, we weren’t the only one with this idea, in fact a German newspaper made an article about it.

However, the whole thing is a bit tricky, because you have to choose the keywords in a certain language, so you cannot definitively say that, e.g. in the porn case, South Africans are the nastiest.

I am waiting for the day where you can do compound trending in different languages.

July 9, 2008 at 2:31 pm Leave a comment

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