Ego-branding benchmarks: Will strip for Penthouse if 100K people join my facebook group

February 19, 2009 at 12:45 pm 4 comments

Today, I was one of the last 10,000 people to be invited to join a group on facebook which has a sole topic: the lady who started the group will take off her clothes for Penthouse if she gets more than 100,000 followers.

It’s a pretty straightforward strategy of the “Lonelygirl” variety:  use combination of social media plus male insight (in this case: i don’t care if I am being used to make someone else famous, as long as she takes her clothes off). That’s the oldest value propositions in the book. Still, it’s a pretty cheap and effective way to raise awareness for your career as a model, or actually to raise awareness for Penthouse (or whoever is behind it).



Entry filed under: Ideas, Insights & Strategy. Tags: , , .

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4 Comments Add your own

  • 1. Facebook Groups. Finally they make sense. |  |  February 19, 2009 at 1:35 pm

    […] Culturfuel calls it an “Ego-branding benchmark” and who wouldn’t agree?  Emily Stevens from Ontario promises to strip for Penthouse if 100K people join her Facebook group. Well, that’s kind of an easy task. 100% of the Facebook Group are male and whoever is behind it (Penthouse???) has a certain awareness on the social platfrom. By the way, I promise to keep my clothes on if you transfer 1 million to my bank account now. […]

  • […] Read­ mo­­re:  Ego-bran­d­in­g ben­c­h­m­arks: Wil­l­ st­rip&#173… […]

  • […] Rea­d­ t­h­e origin­a­l­ h­ere: E­go-bran­­din­­g be­n­­c­h­mark­s: Will stri… […]

  • 4. Daisy  |  March 5, 2009 at 12:55 am

    It might be effective career marketing but it takes womens rights down a notch, watch out for the glass ceiling missy!


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