Classical Music in the digital space: Symphony Orchestras on YouTube

February 11, 2009 at 9:06 pm 1 comment

Someone had a great idea. Take the most famous Orchestras in the world and have a worldwide competition of musicians on YouTube, where people vote for the musicians who should play a finale at Carnegie Hall.



Entry filed under: Ideas. Tags: , , , , .

Stop branding start participating? Digital Lifestyle Taken Too Far

1 Comment Add your own

  • 1. Jim Moffat  |  February 12, 2009 at 1:35 pm

    As someone who entered into this competition (and is now in the next round where people get to vote on your video), I would like to share with you this fascinating cultural experience from an insider’s viewpoint. Probably over a thousand people subjected themselves already to potential public humilation of their craft – all age groups are represented, from all over the world, at all levels of ability – some humiliated some showered already in praise. A number people have been extremely helpful to others, entering into the spirit of cultural cooperation. And there have been a few petty detractors.
    The mashup of parts for the Tan Dun piece is a meaty challenge and I can’t wait to see what they come up with. It will be interesting to see the effect, if measurable, on YouTube’s brand image.


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