Yes, MINI can.

January 26, 2009 at 11:18 am Leave a comment

My buddies over at Kreative Konzeption, who are behind the minispace.com site pulled a nice one: with their campaign claim “Creative Use of Space,” which has been running primarily in the digital space and initiates and supports collaborative design/architecture efforts all over the world, is a participative design platform that has garnered celeb appearances in the past, but mainly for the partying part. Now Minispace got coverage for a surprise visit by Obama to one of the design projects: a DC homeless shelter project.

Check out Minispace. It’s a great case study for any brand wanting to engage in acts, not ads. It redefines what brands have to do in the future in order to exist with a human reason for being.

http://www.minispace.com/en_us/article/hwkn-and-obama/181/

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Entry filed under: design, humankind, Ideas. Tags: , .

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