For the Love of Beer: Donating Carbs to Americans

December 3, 2008 at 5:36 pm 3 comments

Just found this website from Australia for Toohey’s Beer.

The idea is quite funny: Since Toohey’s only has 1/3 of the carbs, why not donate the other 2/3 to the people who love them the most: Americans. The website looks like a relief effort where you can pitch in and deliver carbs to a bunch of different US cities by flying a plane over google maps satellite photos and dropping the carbohydrate cargo.

I like this idea, because it is fun to make fun of Americans, but I wish the game was more fun and a bit more engaging. Also, I think a highscore ranking would do well in getting people to sign-up.



Entry filed under: Experience, Ideas. Tags: , , , .

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3 Comments Add your own

  • 1. tbuesing  |  December 4, 2008 at 2:25 am

    Hi Alex,

    thanks for posting this “game” and a good point about the engaging nature of it. Actually, we had never meant this as a truly riveting “game”, it is more an innovative and playful way of “leaving a message”. You made me think of changing the intro wording, since the teaser seems to mislead,

    the back story (TVC) btw can be found here:

  • 2. tbuesing  |  December 4, 2008 at 7:54 am

    Btw, just found the Coke Xmas greeting using Google Maps
    no planes involved though…

  • 3. Alexander Wipf  |  December 4, 2008 at 12:06 pm

    Thanks Tim,

    I had no idea you guys did this site. What a coincidence!


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