Shopper marketing gaining momentum

October 1, 2008 at 5:53 pm Leave a comment

With more and more questions about traditional advertising effectiveness, non-traditional marketing methods, apart from digital marketing are gaining importance.

For inhouse shopper marketing discipline here at Leo Burnett, the following Deloitte study is music to our ears. The first moment of truth, meaning people and their behavior in front of the shelf is a key vehicle to increase relevance of your brand’s products.

Says Brandweek:

Nineteen percent of consumer packaged goods manufacturers and half of retailers rank shopper marketing as the most effective activity for generating strong return-on-investment. Overall, 75% of manufacturers and 86% of retailers studied ranked in-store marketing among the top four activities in terms of gaining strong ROI.

No 30 second spot will help you when your product isn’t staged the right way and can’t show off it’s unique purpose to people in the approriate context.


Entry filed under: humankind, Insights & Strategy. Tags: , , , .

Marketplace for unused brands September cultural fuel newsletter released

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed

Subscribe now!

Recent Posts


My Flickr Photos

    %d bloggers like this: