Corporations and the use of Twitter

September 9, 2008 at 10:39 pm Leave a comment

Have no real time to make this a proper entry, as I have to get packing for 3 weeks of travelling, but I wanted to share this interesting article on the surge of corporations’ use Twitter as a customer service surveillance tool, as well as to boost brand perception in the favor of transparency, as reported by Businessweek.



Entry filed under: Insights & Strategy, technology, Trends. Tags: , , , .

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