Nils waits for the new IKEA catalogue – 24h a day LIVE

August 23, 2008 at 11:33 am 1 comment

This idea seems to be a big one – having experience with the make IKEA without communicating it. The swedish company launched 3 days ago a viral plattform showing Nils waiting for the IKEA catalogue – live, in color & with sound. Likely, there’s no better experience to see people NOT having any IKEA furniture at home.

For me it’s the first viral idea which is really interactive and authentic. You can call, mail and send letters to Nils – Entertainment for all voyeuers & Big Brother fanatics.


Entry filed under: Experience, Ideas. Tags: , , , , .

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1 Comment Add your own

  • 1. Christine  |  October 10, 2009 at 12:24 am

    I loved getting the IKEA catalog as a kid. Thought I’d share with you a recent IKEA project. They’ve sponsored a web series called Easy to Assemble. Season 2 just started on October 7. Here is the new site


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