The long tail: digital myth or not?

July 2, 2008 at 4:35 pm Leave a comment

The “long tail” has been a theory accepted as fact in the digital community. It described and explained what we believed in so well, and it all makes sense. In fact, to some of us it was a source of credibility for whatever it was we’re doing, selling, or referring to: the power of the individual, individual experiences, tailored and customized offerings in a distributed and digital world that makes all of that possible.

Now, some people are rocking the boat and saying that it was all a hoax. Not a surprise, really. Every theory has a counter-theory. Surprising is that it took this long.

http://tinyurl.com/3rg5gp

Found on Alan’s friendfeed

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Entry filed under: books, business, Channel, companies, Consumer, effectiveness, Experience, Insight, Market, Marketing, opinion, research, Strategy, theory, Uncategorized.

Political Correctness taken to extremes Freeware.de Virals

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