A (beer) case of handling an inconvenient product truth

April 21, 2008 at 11:38 am Leave a comment

Charging more for the same thing is difficult, but people are used to things getting more expensive. You usually don’t even tell them. They are used to it and they know. But when you charge the same for less, things get a bit tricky. You better tell them.

This is exactly what cult-brand Astra Beer tried to do after they took 3 bottles out of the case without lowering the price. They let the brand’s fun personality do the job: Show a lady who got a boob job holding the new beer case and say: “Didn’t somebody change something?”. It is funny (and funnier in German) for sure and matches Astra’s tonality which people love so much. After all, it is one of the only beer brands in Germany that isn’t conservative and boring.

Only problem with this picture might be that, while the boob job visibly provided for MORE , the beer job didn’t. Since people are smart enough to figure that out, it all depends on whether people will let the brand get away for just being funny about this inconvenient truth.

Thanks to Dirk for bringing back the flier from Hamburg.

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Entry filed under: advertising, companies, Creative.

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