Heavy TXT’ed: SMS contexting

December 7, 2007 at 12:49 pm 1 comment

Yet another example of stealing with pride for the blog. The Lab at St. Edmonds has some interesting stuff for sure.

Contexting SMS or twitter in live events isn’t new, but putting words in people’s mouths during an advertising award show filled with narcististic personas to make fun of is an interesting twist. Check it out!

For more, check out:

Interested in more? Also check out these interesting TXT sites:



Entry filed under: context, Creative, funny, mobile, web2.0.

Re: Creative Knowledge: Powerpoint makes you dumb (NYT, 2003) Unsure on how to make your Brand Research more effective again? Stick people into MRIs.

1 Comment Add your own

  • 1. tim  |  December 9, 2007 at 3:47 am

    Thanks ALex for summing up the short discussion we had. I realized during the event that SMS still rules. No matter how many times we interactive ad geeks want to flog Bluetooth zones, WiFi downloads or 3G/UMTS browsing, texting and voice calling remain the classic, easy and fool-proof methods for public interaction.


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