Tools for retaining creative knowledge

November 22, 2007 at 6:00 pm 3 comments

Great post by my former colleague Tim Büsing, now at NetX in Aussieland, on the difficulties of retaining knowledge within creative and planning processes. Enjoy it and dare to be insprired by something no creative would usually really even look at.


Entry filed under: advertising, agencies, best practice, business, Creative, process.

Facebook Case Studies Re: Creative Knowledge: Powerpoint makes you dumb (NYT, 2003)

3 Comments Add your own

  • 1. tim buesing  |  November 25, 2007 at 12:53 pm

    Thanks Alex for the link, I am getting some good feedback in the creative community. As I see it, all hinges on changing your work culture (tools alone cannot change it) and disciplinning yourself to stay the f*** away from email, word and powerpoint when substantial thinking and collaborations are on the menu.

  • 2. formfaktor  |  November 26, 2007 at 9:25 am

    I agree with that. Check out my re-post of Powerpoint makes you dumb.

  • […] About ← Tools for retaining creative knowledge […]


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