Duh 2.0

August 17, 2007 at 12:16 am Leave a comment

How nice. Finally some people are waking up to the fact that web2.0 is sort of a hype consisting of stuff that has been around for a lot longer, except that you got some more bandwidth and the fact that your granny might be on the interweb too.

I congratulate the analysts at Gartner who caution wild marketing sprees into the virtual and web2.0 worlds without any understanding for the channels used, and construed based on the mere pressure of: “crap, we need something on second life, cuz the others do too.” Come on, we’ve had this thing happen before. Let’s not make bubbles where no bubbles are due.

Read the article here:


or in German:



Entry filed under: business, companies, Consumer, duh 2.0, hype, Insight, madness, Market, worst practice.

Simple Web design principle: a reminder Testing Tales: Using Testing to ensure the delivery of vacuous, uninspired mediocrity in brand communications

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed

Subscribe now!

Recent Posts


My Flickr Photos

    %d bloggers like this: