The Mentos Intern

July 7, 2007 at 2:08 pm Leave a comment

Mentos had a pretty neat idea. They gave Trevor, a 19 year old intern, a website and now Mentos fans can log on and give him stuff to do, such as prank calling your friends, ordering your lunch, etc.  The whole thing is supported by a plethora of Youtube videos showing him in fulfillment of his “duties”. It’s goofy, corny, and entertaining. If those are Mentos’ Brand Attributes, well done.

mentos.jpg

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Entry filed under: advertising, companies, Creative, Strategy, video, Web.

Great Blog: Fake Steve How not to build a brand community site

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