Kid prosumers

June 29, 2007 at 12:40 pm Leave a comment

Generations of consumers have been conditioned to passively receive information and passively consume products until the participative medium Internet came along. While the age group of now 28-35 year old early adopters was just at the beginning of this development, an example of how actively the next generation of consumers will produce their own content and messaging can be found in the video below: A bunch of 11 year olds produced a spoof on “Ocean’s Eleven”. Granted, the content idea isn’t super-fly, but still executed very professionally and goes to show that once this generation enters the age of disposable income, things will pick up and change even more.

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Entry filed under: Channel, Consumer, future, Insight, video.

Three cheers for “exuberant, foolish, mad overinvestment!” Need a new brand building consultant? Hire Paris Hilton.

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