Pipes: Rewire the web

June 15, 2007 at 12:53 am 1 comment

I’ve followed this site for a while and I am posting it here now. Pipes allows you to essentially “rewire the web” the way you wish, based on all those open web2.0 APIs out there. Talking hard-core mash-ups!

Similar to Greasemonkey, it’s another example that might drive brand consistency zealots nuts: if you can change how everything looks and effectively just combine systems through simple WYSIWYG flowcharts, how can brands own ANY experience anymore? In my opinion, they CAN own the experience. The problem is that brands have equate the brand experience to what the brand experience LOOKS like as opposed to the actual experience.

So when people rewire your brand experience, let go. They are not rewiring your brand.


A recent example geo-annotated Reuters News, based on the Reuters RSS and Yahoo Maps



Entry filed under: Brand, Channel, Development, Experience, Insight, theory.

Future of interactive advertising Creatives not giving a damn about Cannes?

1 Comment Add your own

  • 1. Gautam Asaf  |  October 21, 2007 at 9:43 pm

    see it’s very define,your one of a kin. Gautam Asaf.


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