Marketplace for unused brands

Now this is idea a lot of graphics designers probably had before: just reuse logos that got canned after long hours of tough work. Well, know there is a chance your unused logos and brands can be reawakened.

From Springwise:

Launched last month, Texas-based IncSpring is a virtual marketplace linking graphic designers and businesses interested in corporate logos, brands and corporate identities. Designers can upload brand concepts onto the site for the perusal of entrepreneurs, corporations and businesses without middlemen or agency fees; they also retain complete control over their pricing. Potential buyers, on the other hand, can search by industry, colour or name, evaluating and even assessing market reactions to the designs they see via IncSpring’s social network, which lets users rate and provide public feedback on submitted ideas. Potential customers can also request minor changes to shape a particular design to their individual specifications. When a purchase is made, IncSpring charges a commission of 15 percent, the artist receives the rest and the buyer receives the brand in a ready-to-use digital format. As part of its site launch, IncSpring is currently holding a contest—with a deadline of Sept. 19—offering USD 2,000 in cash and other prizes for designers who submit ideas to the site. Membership on IncSpring is free.

Check it out here.

Corporations and the use of Twitter

Have no real time to make this a proper entry, as I have to get packing for 3 weeks of travelling, but I wanted to share this interesting article on the surge of corporations’ use Twitter as a customer service surveillance tool, as well as to boost brand perception in the favor of transparency, as reported by Businessweek.

via http://twitter.com/Armano