Freeware.de Virals

I was in Cannes, but I somehow missed this submission.

Pretty funny and ballsy (no pun intended!) how try to communicate the product benefit. How effective this is remains to be seen. It’s a little disconnected.

Check it out.

Thanks Phillip!

Breaking up Web2.0-style

It’s time for web oddities: Ever have pesky relationship issues, such as a cheating wife? Just sell her on Ebay. Oh, if you’re interested, she’s is pick-up only. I think she got the point. Click image to enlarge.

thanks Sabine

Kill the Gun

We’ve been doing some fair amount of Pro Bono Work recently for Amnesty International (including some Guerilla, see here) and Weisser Ring when I came across this thing from CHOICE FM, a UK radio station on the bockscar blog. This thing has quite a pulse stopping moment at the end.

Citroen is unmistakably German

Citroen is out with a new spot for the UK market. UK car shoppers first consider German cars, then others. Based on this insight, Citroen goes all the way and uses every German cliché about Germany and Germans. It is a bold move for a french brand.

Also refreshingly absent are description of product benefits cluttering the experience. Rather, the whole spot is used to communicate the “unmistakeably German” message with a sense of German humor. The campaign is also supported by a German-Test Website, which, unforunately mistakes Mozart for being not German.

Kudos to Citroen for having the brand balls to move away from boring and uninspired product advertising to category-shifting, unconventional communications!

Thanks, Philip!

Gay insurance

This is definitely not PC by any standards, but too funny not to share.

Thanks, Imke!

Anyone still convinced Silver Surfers don’t create content?

Haa-haa, your medium is dying

Elf Yourself

Here’s a viral effort by OfficeMax. You can upload your photo and call a 1800 number to add your voice. All of that gets “elfed” and sent on to your buddies. Pretty simple, but fun and with a high probability people wanna make their own elf.

http://www.elfyourself.com/?id=1556070520

Whopper Freakout

I just found this.  I don’t think I would have reacted any differently.

 http://www.whopperfreakout.com/

Say no to dirt

Here’s an amuzing little viral campaign from Sanitary Equipment maker CWS.  Enjoy: