Freeware.de Virals

I was in Cannes, but I somehow missed this submission.

Pretty funny and ballsy (no pun intended!) how try to communicate the product benefit. How effective this is remains to be seen. It’s a little disconnected.

Check it out.

Thanks Phillip!

Philippe Starck: a HumanKind Design Approach

In this very funny and witty TED speech, Philippe Starck speaks about the different types of designers and his approach to it. A must-see!

After there is people like me, who try to deserve to exist, and who are ashamed to make this useless job, who try to do it in another way, and they try, I try, to not make the object for the object but for the result, for the profit for the human being, the person who will use it. If we take the toothbrush — I don’t think about the toothbrush. I think, “What will be [finger in mouth] the effect of the brush in the mouth?” And to understand what will be the effect of the toothbrush in the mouth, I must imagine: Who owns this mouth? What is the life of the owner of this mouth? In what society this guy live? What civilization creates this society? What animal species creates this civilization? When I arrive — and I take one minute, I am not so intelligent — when I arrive at the level of animal species, that becomes real interesting.

http://www.ted.com/index.php/talks/view/id/197

Kill the Gun

We’ve been doing some fair amount of Pro Bono Work recently for Amnesty International (including some Guerilla, see here) and Weisser Ring when I came across this thing from CHOICE FM, a UK radio station on the bockscar blog. This thing has quite a pulse stopping moment at the end.

The (secret) history of hacking

Found this ripped video recently on the history of hacking with interviews with Captn Crunch, Woz, and Mitnick. The docu goes into how Hacking started as a benign and creative act and then was vilified by corporations in the time of Mitnick.

Ahh… the old days…

http://video.google.com/videoplay?docid=5464925144369700635&hl=en

Citroen is unmistakably German

Citroen is out with a new spot for the UK market. UK car shoppers first consider German cars, then others. Based on this insight, Citroen goes all the way and uses every German cliché about Germany and Germans. It is a bold move for a french brand.

Also refreshingly absent are description of product benefits cluttering the experience. Rather, the whole spot is used to communicate the “unmistakeably German” message with a sense of German humor. The campaign is also supported by a German-Test Website, which, unforunately mistakes Mozart for being not German.

Kudos to Citroen for having the brand balls to move away from boring and uninspired product advertising to category-shifting, unconventional communications!

Thanks, Philip!

Rory Sutherland on “stripping out agency overhead”

Looks like Rory had some of that cidre himself.

Thanks, Maurice!

Gay insurance

This is definitely not PC by any standards, but too funny not to share.

Thanks, Imke!

Anyone still convinced Silver Surfers don’t create content?

How to art direct a cow

If you have a dairy client (like we do), this might come in handy:

 http://swissmiss.typepad.com/weblog/2008/01/how-does-one-ar.html

via swissmiss

Say no to dirt

Here’s an amuzing little viral campaign from Sanitary Equipment maker CWS.  Enjoy: