Stractics moved to culturalfuel.com

Hi everyone,

I started a new blog with the planners and other contributors at Leo Burnett. I will be posting there for the time being.

Please check it out at http://culturalfuel.com

million $ idea

37 signals blogs this quote:

An entrepreneur getting started doesn’t need a $100 million idea,” says Gianforte. “A $1 million idea is enough. The beauty of a $1 million idea is that big companies don’t care about it. Find a niche within a niche.

I think this is true, not even just for business idea start-ups. It is true for the creative advertising and design set too. Don’t we wait around for too much before we do anything innovative sometimes?

http://www.37signals.com/svn/posts/1142-advice-for-entrepreneurs-throw-out-that-five-year-plan-build-something-now-and-dont-take-any-money

Kiva.org: helping enterpreneurs

Kiva.org is a site that allows you to support entrepreneurs and their causes all around the world try to make their world a better place. Using individuals to create loans for other individuals is a neat idea, especially in a climate of institutional subprime disasters. Just last week 1,500 entrepreuneurs were funded. Oh, and, yeah, they pay you back. What a great idea!!

http://www.kiva.org/

Seen on swissmiss

Subprime Primer

I have been wondering about the Subprime Crisis in the states, and since I am no finance guy, I had been wondering about the machinations behind the credit crunch that has started affecting the whole world. Thanks to a buddy of mine, I now have been illuminated. The following presentation elucidates the issue in no uncertain terms, step by step, and utilizes expletives to make the point.

View on Slideshare and then go in full mode.

Experience the Dresden Bombing through your bones

I just found this awesome public installation case study on Core77. By means of conducting the sounds of the Dresden allied bombing raid on 13th of February, 1945 through a railing, people can literally hear the sounds through their bones. Not only is this highly symbolic because hearing such noises while viewing the City of Dresden chills you to the bones, but it is also a very simple and unobtrusive city installation.

When the target audience is the creatives themselves

I guess it’s viral movie day today (yeah I got work to do, so don’t ask!)

This is a pretty cool idea I thought on how to recruit creatives for charities. It’s a bit expected if you know it’s for charities, but still, what I a great idea to resurrect Bob, the painter for this. I always wondered if I could use him for a campaign one day. Well, someone else did.

<object width=”425″ height=”344″><param name=”movie” value=”http://www.youtube.com/v/RKcMfQrqC7I&hl=en&fs=1″></param><param name=”allowFullScreen” value=”true”></param><embed src=”http://www.youtube.com/v/RKcMfQrqC7I&hl=en&fs=1″ type=”application/x-shockwave-flash” allowfullscreen=”true” width=”425″ height=”344″></embed></object>

The long tail: digital myth or not?

The “long tail” has been a theory accepted as fact in the digital community. It described and explained what we believed in so well, and it all makes sense. In fact, to some of us it was a source of credibility for whatever it was we’re doing, selling, or referring to: the power of the individual, individual experiences, tailored and customized offerings in a distributed and digital world that makes all of that possible.

Now, some people are rocking the boat and saying that it was all a hoax. Not a surprise, really. Every theory has a counter-theory. Surprising is that it took this long.

http://tinyurl.com/3rg5gp

Found on Alan’s friendfeed

Political Correctness taken to extremes

For the lack of time, I can only submit web weirdness today. Here goes:

FIlters that change “bad words” into more acceptable terms are a funny by-product of the purtian censorship factions out there. What can happen is that words are replaced that shouldn’t. Check this out

http://awfulannouncing.blogspot.com/2008/06/christian-news-site-automatically.html

Breaking up Web2.0-style

It’s time for web oddities: Ever have pesky relationship issues, such as a cheating wife? Just sell her on Ebay. Oh, if you’re interested, she’s is pick-up only. I think she got the point. Click image to enlarge.

thanks Sabine

360 degree camera clips

Dirk sent me this example of moving 360 degree camera footage. While the camera is rolling it allows you to look around in 360 degrees, very much done the same way “StreetView” is done on google maps, I presume, except it is moving footage.

Check it out

 http://adn.blam.be/papervision/

Thanks Dirk