Web « Stractics by Alexander Wipf

Freeware.de Virals

I was in Cannes, but I somehow missed this submission.

Pretty funny and ballsy (no pun intended!) how try to communicate the product benefit. How effective this is remains to be seen. It’s a little disconnected.

Check it out.

Thanks Phillip!

Add comment July 4, 2008

Stating the obvious: Online Social Media generate awareness, influences opinion.

Okay, sometimes I have to repeat stuff I’ve already said before, even if it is the equivalent of stating the obvious. I do this usually when I find a study with an air of scienctific credibility that supports something that is being talked about, but lacks the digits.

In this case, I stumbled upon an article in Adweek which states that a new study was release proving that some of the most desirable consumers use the opinions of others from blogs, and social media applications to make their purchasing decisions. In fact, 74% of people polled do this. Of course this means that the brand message and promise seems to be becoming less important than what other people say about the brand and customer experience they have had. Which in turn means, that mass media advertising is becoming less important. Thanks for the statistics, but as I said, it’s still a “duh-moment.”

Still, I like it when marketing people are quoted with something that is a Heureka moment to them. Here it is:

“This study indicates that there is a growing group of highly desirable consumers using social media to research companies,” said Ganim Nora Barnes, a senior fellow at SNCR, in a statement. This demo includes adults 25-55 with a college education, making over $100,000 a year. “These most savvy and sought-after consumers will not support companies with poor customer care reputations, and they will talk about all of this openly with others via multiple online vehicles. This research should serve as a wake-up call to companies: listen, respond, and improve.”

Yeah. Stop making advertising to generate awareness if you cannot listen, respond and improve. Otherwise you will get grilled and served with a slice of lemon on a nice “ineffective traditional advertising sampler platter.”

Add comment April 24, 2008

Citroen is unmistakably German

Citroen is out with a new spot for the UK market. UK car shoppers first consider German cars, then others. Based on this insight, Citroen goes all the way and uses every German cliché about Germany and Germans. It is a bold move for a french brand.

Also refreshingly absent are description of product benefits cluttering the experience. Rather, the whole spot is used to communicate the “unmistakeably German” message with a sense of German humor. The campaign is also supported by a German-Test Website, which, unforunately mistakes Mozart for being not German.

Kudos to Citroen for having the brand balls to move away from boring and uninspired product advertising to category-shifting, unconventional communications!

Thanks, Philip!

6 comments February 27, 2008

360 degree camera clips

Dirk sent me this example of moving 360 degree camera footage. While the camera is rolling it allows you to look around in 360 degrees, very much done the same way “StreetView” is done on google maps, I presume, except it is moving footage.

Check it out

http://adn.blam.be/papervision/

Thanks Dirk

Add comment February 18, 2008

A statistic I have been waiting for a long time for

Thanks, Gerald.

Add comment February 7, 2008

Updated Shareaholic Tool out for Firefox

Social bookmarking tool Shareaholic has just launched its latest release, which now supports Tumblr, Mixx, Simpy, and FriendFeed. Additionally, Shareaholic is now compatible with Firefox 3+. We mentioned Shareaholic a few months back when the site first launched. It works as a Firefox browser extension that lets you submit items to various social bookmarking tools across the web. It’s tools like these, that work with Firefox, that make it more difficult for social browser Flock to gain significant market share.