For the Love of Beer: Donating Carbs to Americans

December 3, 2008

Just found this website from Australia for Toohey’s Beer.

The idea is quite funny: Since Toohey’s only has 1/3 of the carbs, why not donate the other 2/3 to the people who love them the most: Americans. The website looks like a relief effort where you can pitch in and deliver carbs to a bunch of different US cities by flying a plane over google maps satellite photos and dropping the carbohydrate cargo.

I like this idea, because it is fun to make fun of Americans, but I wish the game was more fun and a bit more engaging. Also, I think a highscore ranking would do well in getting people to sign-up.

Entry Filed under: Experience, Ideas. Tags: Beer, flash, game, microsite.

3 Comments Add your own

1. tbuesing | December 4, 2008 at 2:25 am

Hi Alex,

thanks for posting this “game” and a good point about the engaging nature of it. Actually, we had never meant this as a truly riveting “game”, it is more an innovative and playful way of “leaving a message”. You made me think of changing the intro wording, since the teaser seems to mislead,

the back story (TVC) btw can be found here:
http://au.youtube.com/tooheys
2. tbuesing | December 4, 2008 at 7:54 am

Btw, just found the Coke Xmas greeting using Google Maps
http://xmas.coke.com/lights/en_GB
no planes involved though…
3. Alexander Wipf | December 4, 2008 at 12:06 pm

Thanks Tim,

I had no idea you guys did this site. What a coincidence!

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