million $ idea

37 signals blogs this quote:

An entrepreneur getting started doesn’t need a $100 million idea,” says Gianforte. “A $1 million idea is enough. The beauty of a $1 million idea is that big companies don’t care about it. Find a niche within a niche.

I think this is true, not even just for business idea start-ups. It is true for the creative advertising and design set too. Don’t we wait around for too much before we do anything innovative sometimes?

http://www.37signals.com/svn/posts/1142-advice-for-entrepreneurs-throw-out-that-five-year-plan-build-something-now-and-dont-take-any-money