Neuroscience in Retail

June 17, 2008

A while back, I posted something on something on doing consumer research with MRIs. I just found this video on Neuroscience in Retail. Looks like it’s more of a protypical research method at this stage?

http://online.wsj.com/public/page/8_0004.html?bctid=1553185107

Entry Filed under: Channel, Consumer, Experience, Insight, research. Tags: , .

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