The Mentos Intern
July 7, 2007
Mentos had a pretty neat idea. They gave Trevor, a 19 year old intern, a website and now Mentos fans can log on and give him stuff to do, such as prank calling your friends, ordering your lunch, etc. The whole thing is supported by a plethora of Youtube videos showing him in fulfillment of his “duties”. It’s goofy, corny, and entertaining. If those are Mentos’ Brand Attributes, well done.
Entry Filed under: Creative, Strategy, Web, advertising, companies, video. .
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